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AisleOne Digest - Issue No. 10

AisleOne Digest
Issue No. 10

Design
Jacqueline S. Casey (1927-1992)
I’ve highlighted some of Jacqueline S. Casey’s work on the AisleOne blog in the past. Her body of work is so prolific and extraordinary that it’s an injustice to only mention it once. For those who aren’t familiar with her work, Jacqueline S. Casey was an American graphic designer and the Director of the Office of Publications at MIT. Casey was also one of the pioneers of the International Typographic Style in the US, responsible for transforming American graphic design. She remains one of my favorite designers and a constant source of inspiration. After years of studying Casey’s work, I still find myself learning from her.
I compiled a collection of Casey’s work on Designspiration for you to check out. Give yourself an hour and just go through it all. Look at how she used color, type, patterns, and asymmetry to grab the viewer’s attention.
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The Moderns: Midcentury American Graphic Design
I originally intended to write about this book back when it was released in 2017, but then A1 went on hiatus. It’s still worth mentioning 5 years later. The Moderns: Midcentury American Graphic Design by Steven Heller and Greg D’Onofrio extensively reviews how modernism transformed American graphic design in the mid-twentieth century. The book features work from sixty-three graphic designers, including Josef Albers, Herbert Bayer, Massimo Vignelli, Saul Bass, Jacqueline S. Casey, Ray Eames, Burton Kramer and more. I have a copy, and it’s a great source of inspiration.
Grab a copy at Amazon (Paid Link)
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Air Jordan Wings Logo: The History of an Iconic Mark
I’m fascinated with stories of how iconic marks came to be. There seems to be a consistent theme in their creation: a couple of folks, a napkin, and a basic idea. This is one of those stories. The Air Jordan Wings logo was designed by Peter Moore, Nike’s first Creative Director, and first introduced in 1985. The logo appeared on the Air Jordan I and was later replaced on the Air Jordan III by another iconic mark, the Jumpman logo. Moore explains how he came up with the idea:
“On the flight home I start thinking about what this logo would be,” he continues. “I’m walking into the plane and I see this little kid and he’s got this set of captain wings on his shirt. They’re plastic. The flight attendant had just given it to him. So I said, ‘Can I have a pair of those wings?’ The lady looked at me like I was some kind of a jerk, but she gave me the wings and I sat down and started drawing the wings. I put a basketball in the middle of them. This was all being done on a cocktail napkin while Rob and I are flying home. That became the logo.”
You can read more about the logo’s history here, here and here.
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Studio Rejane Dal Bello
Based in London, Studio Rejane Dal Bello is a small design studio founded by Rejane Dal Bello. I came across their rebrand for an architect firm, Tadu Architects, and found it interesting. The word TADU is skewed and presented in layers to represent a kind of multi-level blueprint. At least that’s how I see it.
“…we designed the word ‘Tadu’ as being seen through all the perspectives and layers in the same way they do with all their projects first.”
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Pentagram Yoto Mini
As a parent, I love everything about this thing. The Yoto Mini is a portable screen-free audio platform for children. Kids can insert a card and listen to audio content like stories, songs, radio stations, and podcasts. How cool is that? So simple, so clever. And it looks great. Toy-like, but beautifully designed. The entire product has a Dieter Rams feel to it. It was designed by Jon Marshall and his team at Pentagram: Harc Lee, Yemima Lorberbaum and Guy Naor.
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Photography
Marie Kreibich
Wonderful tones and composition in Marie Kreibich. Head to her Instagram to see more of her photos. She’s also a graphic designer and has done some nice design work.
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Film
You Will Survive Doomsday - A Short Documentary Film
You Will Survive Doomsday - A Short Documentary Film
Kyle McDougall You Will Survive Doomsday
You Will Survive Doomsday is a short documentary film by Kyle McDougall. It’s about Bruce Beach and his fascinating story about why he built an underground nuclear fallout shelter out of forty-two school buses. The cinematography is also top-notch.
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Music
La Luz It’s Alive
La Luz is an all-female band from Seattle that blends ‘50s-style doo-wop vocals with reverb-drenched surf music. It works, and it’s so good and fun. It’s Alive is their debut album released in 2013.
Favorite track: Big Big Blood
Listen: SpotifyApple MusicBandcamp
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