Issue No. 40

Issue No. 40
Photo from the Esprit Heritage Archive

Design

The Typography of Forte dei Marmi

Hey folks, I'm back from my trip! I spent two wonderful weeks in Italy, enjoying family, delicious food, and an endless stream of espresso. One of my stops was at the seaside town of Forte dei Marmi, which turned out to be a type mecca. There is inspiring typography everywhere, particularly at the entrance of every beach club. Each sign featured a unique style: blocky sans-serifs, curly scripts, or abstract geometric shapes.