Issue No. 43

Issue No. 43

Originality is a product, not an intention.

Paul Rand


Erich Strenger

Erich Strenger was a German graphic designer who was a key figure in shaping and developing the Porsche brand. Between 1951 and 1988, he collaborated with the car manufacturer to define the corporate design language, including the Porsche logo, that's still in use today.