Issue No. 7

Design

Expo 67 Canadian Pulp and Paper Pavilion

Along with the 1976 Denver Winter Olympics poster, the Pulp and Paper Pavilion poster for Expo67 is my holy grail of vintage design objects. Unlike the Denver poster, I've never found it for sale, and I've been looking for over a decade. It's rare and perfect. The poster was designed by Ernst Roch in 1967 for the Pulp and Paper Pavilion, a building at Expo67 sponsored by Canadian Pulp & Paper Association that featured a forest-like roofline. Roch highlights the unique pavilion roof with the basic geometric shapes. The text and logo divide the layout into thirds, creating a prime example of the International Typographic Style. Read more about the poster at Canada Modern.