All architecture is shelter, all great architecture is the design of space that contains, cuddles, exalts, or stimulates the persons in that space.
— Philip Johnson
Gerald Cinamon is an American designer who studied at the Massachusetts School of Art and later at Yale University, where he learned from Alvin Eisenman, Norman Ives, Josef Albers, Herbert Matter, Armin Hofmann, and Paul Rand.
He then moved to London and became the Chief Designer at Penguin Books, where he later became Chief Designer, and did design work for British Film Institute and the BBC.
Cinamon was heavily influenced by the Swiss Style and helped pioneer the style in the UK.